Growing Up Dairy

99% of California dairy farms are family owned, passed on through generations. Real California Dairy by Real California families. Through a docu-style series we cast real California dairy families to gave audiences an authentic peek inside a working dairy farm. We shot on four working dairy up and down the golden state capturing the real experiences of the children who are growing up dairy. The result was an endearing, highly watchable perspective that shakes off the perception of farmlife. This series and the recent updates are still some of the most successful content on the organzation’s feeds.

The series remains in continued development with new families and kids added to the library even now, well over 10 years after I first concepted the idea.

Role: Senior Art Director, developed the original concept and treatment