Live Music Video
for Gwen Stefani
Through our Exclusive Artist partnership with Target, we set out to do something no one had ever done before. We turned a commercial break into the first official music video created live on TV.
Role: Senior Art Director
In one take, with 25 million people watching, we created the first-ever live music video shot on television during a GRAMMYS commercial break. But the experience wasn't only live on television; some of the biggest social media influencers took the GRAMMYs audience inside the set through live social media.
Creative Director: Chris MacNeil
Director: Sophie Muller
